Senior Creative & Studio Leader
I build the ideas, systems and teams that turn complex subjects into clear, compelling brands, content and experiences – across science, culture, public policy and commercial organisations.
For more than 25 years I have led work where creative direction meets organisational reality: defining briefs, shaping strategy, assembling specialist teams, managing budgets and translating difficult subjects into experiences people can understand and use.
My practice moves between brand, editorial, digital products, motion, exhibitions and public communication. The medium changes; the aim stays consistent – make the underlying idea unmistakably clear.
01 / Science · Exhibition · Digital
The Royal Society
Led a multi-part anniversary commission spanning exhibition design, interactive interpretation, publication, projections, bespoke typography and wayfinding. Managed the full project budget through the studio and assembled specialist partners from concept to installation.
02 / Art · Science · Interpretation
Wellcome Trust · Mind Over Matter
Creative direction and design for a commissioned art-science project. Exhibition, publication and website formed one coherent experience, making varied artistic and scientific perspectives accessible without flattening their complexity.
03 / Systems · Campaigns · Organisational change
NEOS · Parliamentary Club · NEOS Lab
Long-term embedded creative leadership since 2014 across a national party, parliamentary group, regional organisations and think tank. The work spans campaigns, identity systems, policy publications, animation, events, information design and production – adapting as the organisation moved from parliamentary newcomer to federal government.
Organisational growth describes the context and complexity of the work; it is not a claim that design caused electoral outcomes.
04 / Government · Policy · Information design
Austrian Federal Ministry of Education · Plan Zukunft
Developed the complete visual system and designed the full publication for Austria’s national education reform programme. The work turns a dense, multi-part policy agenda into an editorial and information system with a clear hierarchy and a recognisable public voice.
05 / Membership · Digital product · Brand experience
Salzburg Festival Friends NXG
Connected identity and content strategy to practical delivery across the website, member service and events. A single idea moved from digital touchpoints into a coherent experience for a younger generation of supporters.
Bankhaus SpänglerForum Familienunternehmen
Co-developed a new content strategy with Michael Hafner, redesigned the website around that model, then extended the programme into film and moving-image content.
Forum Pharmazie
Campaign strategy shaped through stakeholder workshops, then carried into direct mail, website and landing-page redesign, social media and animated content.
06 / Strategy · Content systems · Integrated delivery
Two distinct engagements that began with audiences and content rather than a visual layer applied afterwards. I led the work from strategy and structure through to production across channels.
07 / Exhibition · Publication · Material experiment
MAK Vienna · Design Criminals
Exhibition lettering made from sugar pastillage and an edible catalogue printed on wafer paper turned the project’s argument about ornament, taste and ephemerality into its physical form.
Find the communication, service or organisational problem beneath the requested output – then make success explicit.
Combine the right internal capability with specialist partners across design, development, motion, film, photography, print and fabrication.
Create reusable visual, editorial and operational frameworks that raise quality while reducing repeated effort and external cost.
Use AI to accelerate research, exploration and iteration while keeping people accountable for accuracy, provenance, originality and trust.
AI-enabled creative workflow
I am a senior creative and studio leader with more than 25 years’ experience across the UK and Europe.
I founded and ran an independent multidisciplinary practice with responsibility for commercial performance, budgets, resourcing, clients and external partner networks. Alongside that, I have spent more than a decade as an embedded strategic creative partner within a national organisation undergoing significant growth and change.
My work spans science, culture, politics, education, healthcare and commercial organisations. I am interested in the point where creative judgement, content, technology and operations meet – and in building the systems that let ambitious work happen repeatedly.
Today I work through Land–Marks and am open to senior creative leadership roles and selected consulting commissions.
Education
MA Graphic Design, distinction
Central Saint Martins
Oxford Entrepreneurship: Venture Finance
Saïd Business School, University of Oxford · 2025
Recognition
Designs of the Year
Design Museum London · nomination
International typographic excellence
ISTD awards · 2009 and 2011
Six identities selected for Logotype
Laurence King · Michael Evamy
Languages
English + German
Native
French
Intermediate
Available for senior creative leadership roles and selected strategy, identity, information-design and experience commissions.